About me
About me
Hi, I’m Bernard Capulong.
I’m a content and community leader with 15+ years of experience building EverydayCarry.com into the category-defining authority on EDC. Following its acquisition by Ridge, I served as EVP, leading go-to-market content systems, creator strategy, and product education.
I build communities, brands, and the content that connects them.
10K+
10K+
Posts Published
Posts Published
1M+
1M+
Organic Followers
Organic Followers
20M+
20M+
Organic Video Views
Organic Video Views
Projects
Press
Experience
Experience
Santa Monica, CA
Ridge
March 2022 – April 2025
Executive Vice President
Operated EverydayCarry.com as Ridge’s owned online media division, directing a 14-person global creative team to support new product launches with multi-channel content programs that drove millions of impressions.
Led translation of product specs and customer insights into GTM assets and documentation (executive briefs, internal training, PDPs, social, PR, ads, and packaging) to align Product and Marketing teams.
Set strategy for consumer tech category expansion, advising product decisions and collaborating with top tech creators and influencers.
Santa Monica, CA
Ridge
March 2022 – April 2025
Executive Vice President
Operated EverydayCarry.com as Ridge’s owned online media division, directing a 14-person global creative team to support new product launches with multi-channel content programs that drove millions of impressions.
Led translation of product specs and customer insights into GTM assets and documentation (executive briefs, internal training, PDPs, social, PR, ads, and packaging) to align Product and Marketing teams.
Set strategy for consumer tech category expansion, advising product decisions and collaborating with top tech creators and influencers.
Remote
EverydayCarry.com
December 2009 – Present
Founder & Editor-in-Chief
Acquired by Ridge in 2022, reacquired in 2025.
Grew monthly organic site traffic by +295% to 380K in 12 months through SEO-driven content strategy.
Built a multi-channel organic audience of 1M+ followers as a category-defining authority.
Diversified revenue through content monetization (affiliate, sponsored campaigns, programmatic) and collaboration product launches.
Published over 10K pieces of content and developed content engines, production workflows, and QA systems to scale creative operations.
Remote
EverydayCarry.com
December 2009 – Present
Founder & Editor-in-Chief
Acquired by Ridge in 2022, reacquired in 2025.
Grew monthly organic site traffic by +295% to 380K in 12 months through SEO-driven content strategy.
Built a multi-channel organic audience of 1M+ followers as a category-defining authority.
Diversified revenue through content monetization (affiliate, sponsored campaigns, programmatic) and collaboration product launches.
Published over 10K pieces of content and developed content engines, production workflows, and QA systems to scale creative operations.
New York, NY
Arc'teryx Equipment
October 2016 – October 2017
Veilance Professional
Collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.
New York, NY
Arc'teryx Equipment
October 2016 – October 2017
Veilance Professional
Collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.
Education
Education
Irvine, CA
2008 – 2012
B.S., Biomedical Engineering: Premedical
University of California, Irvine
Irvine, CA
2008 – 2012
B.S., Biomedical Engineering: Premedical
University of California, Irvine