Bernard Capulong

Bernard Capulong

Content & Community Leader

Content & Community Leader

Los Angeles, CA

Available for work

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hi@bernardcapulong.com

About me

About me

Hi, I’m Bernard Capulong.

I’m a content and community leader with 15+ years of experience building EverydayCarry.com into the category-defining authority on EDC. Following its acquisition by Ridge, I served as EVP, leading go-to-market content systems, creator strategy, and product education.

I build communities, brands, and the content that connects them.

10K+

10K+

Posts Published

Posts Published

1M+

1M+

Organic Followers

Organic Followers

20M+

20M+

Organic Video Views

Organic Video Views

Experience

Experience

Santa Monica, CA

Ridge

March 2022 – April 2025

Executive Vice President

  • Operated EverydayCarry.com as Ridge’s owned online media division, directing a 14-person global creative team to support new product launches with multi-channel content programs that drove millions of impressions.

  • Led translation of product specs and customer insights into GTM assets and documentation (executive briefs, internal training, PDPs, social, PR, ads, and packaging) to align Product and Marketing teams.

  • Set strategy for consumer tech category expansion, advising product decisions and collaborating with top tech creators and influencers.

Santa Monica, CA

Ridge

March 2022 – April 2025

Executive Vice President

  • Operated EverydayCarry.com as Ridge’s owned online media division, directing a 14-person global creative team to support new product launches with multi-channel content programs that drove millions of impressions.

  • Led translation of product specs and customer insights into GTM assets and documentation (executive briefs, internal training, PDPs, social, PR, ads, and packaging) to align Product and Marketing teams.

  • Set strategy for consumer tech category expansion, advising product decisions and collaborating with top tech creators and influencers.

Remote

EverydayCarry.com

December 2009 – Present

Founder & Editor-in-Chief

Acquired by Ridge in 2022, reacquired in 2025.

  • Grew monthly organic site traffic by +295% to 380K in 12 months through SEO-driven content strategy.

  • Built a multi-channel organic audience of 1M+ followers as a category-defining authority.

  • Diversified revenue through content monetization (affiliate, sponsored campaigns, programmatic) and collaboration product launches.

  • Published over 10K pieces of content and developed content engines, production workflows, and QA systems to scale creative operations.

Remote

EverydayCarry.com

December 2009 – Present

Founder & Editor-in-Chief

Acquired by Ridge in 2022, reacquired in 2025.

  • Grew monthly organic site traffic by +295% to 380K in 12 months through SEO-driven content strategy.

  • Built a multi-channel organic audience of 1M+ followers as a category-defining authority.

  • Diversified revenue through content monetization (affiliate, sponsored campaigns, programmatic) and collaboration product launches.

  • Published over 10K pieces of content and developed content engines, production workflows, and QA systems to scale creative operations.

New York, NY

Arc'teryx Equipment

October 2016 – October 2017

Veilance Professional

  • Collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.

New York, NY

Arc'teryx Equipment

October 2016 – October 2017

Veilance Professional

  • Collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.

Education

Education

Irvine, CA

2008 – 2012

B.S., Biomedical Engineering: Premedical

University of California, Irvine

Irvine, CA

2008 – 2012

B.S., Biomedical Engineering: Premedical

University of California, Irvine

Let's talk

Time for me:

Email:

hi@bernardcapulong.com

Reach out:

© Copyright 2025

Let's talk

Time for me:

Email:

hi@bernardcapulong.com

Reach out:

© Copyright 2025