Bernard Capulong

Bernard Capulong

Content & Community Leader

Content & Community Leader

Los Angeles, CA

Available for work

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hi@bernardcapulong.com

About me

About me

Hi, I’m Bernard Capulong.

I’m a content and community leader with 15+ years of experience building EverydayCarry.com into the category-defining authority on EDC. Following its acquisition by Ridge, I served as EVP, leading GTM content systems and cross-channel launches.

I build communities, brands, and the content that connects them.

10K+

10K+

Posts Published

Posts Published

1M+

1M+

Organic Followers

Organic Followers

20M+

20M+

Organic Video Views

Organic Video Views

Experience

Experience

Santa Monica, CA

Ridge

Mar 2022 - Apr 2025

Executive Vice President

Post-acquisition EVP reporting to the CEO. Ran EverydayCarry.com in-house and served as Ridge’s everyday carry (EDC) subject-matter expert—aligning Product and Marketing on product education and GTM across new categories (pocket tools, consumer tech, travel).

  • Operated EverydayCarry.com as Ridge’s media/community unit; built content systems (intake→review→publish, briefs, QA) and led a 14-person global team.

  • Owned GTM launch content on a ~6-week cadence; whitelisted Reels 2.4M+ views, including 1.2M on a single launch.

  • Acted as EDC SME to legitimize non-wallet categories; standardized spec-accurate PDP/packaging/ad copy and authored cross-functional launch briefs across Product, Creative, and CX.

  • Concepted the Kintsugi Collection wallet—$375K net in 10 days, sold out, with sustained demand across restocks.

Santa Monica, CA

Ridge

Mar 2022 - Apr 2025

Executive Vice President

Post-acquisition EVP reporting to the CEO. Ran EverydayCarry.com in-house and served as Ridge’s everyday carry (EDC) subject-matter expert—aligning Product and Marketing on product education and GTM across new categories (pocket tools, consumer tech, travel).

  • Operated EverydayCarry.com as Ridge’s media/community unit; built content systems (intake→review→publish, briefs, QA) and led a 14-person global team.

  • Owned GTM launch content on a ~6-week cadence; whitelisted Reels 2.4M+ views, including 1.2M on a single launch.

  • Acted as EDC SME to legitimize non-wallet categories; standardized spec-accurate PDP/packaging/ad copy and authored cross-functional launch briefs across Product, Creative, and CX.

  • Concepted the Kintsugi Collection wallet—$375K net in 10 days, sold out, with sustained demand across restocks.

Remote

EverydayCarry.com

Dec 2009 - Present

Founder & editor-in-chief

Founded in 2009; scaled a niche blog into a category-defining media/community brand with 1M+ followers and 350K+ monthly users; acquired by Ridge in 2022.

  • Built a 1M+ organic audience across Instagram (350K), Email (125K), TikTok (103K), plus YouTube, Reddit, Facebook, Pinterest, Discord, and X; launched TikTok 0→103K+ with multiple 1M+ view hits.

  • Scaled content systems & community programs: 10,000+ pieces, UGC workflows, 2×/week newsletters, recurring shortform series, YouTube & podcast longform.

  • Grew SEO traffic from 36K/mo → 380K/mo peak (including 295% YoY growth year) to establish category authority.

  • Built a hybrid monetization model (affiliate, sponsorships, programmatic) integrated with editorial and seasonal GTM; featured by The New York Times, Time, NPR, GQ, HYPEBEAST, VICE.

Remote

EverydayCarry.com

Dec 2009 - Present

Founder & editor-in-chief

Founded in 2009; scaled a niche blog into a category-defining media/community brand with 1M+ followers and 350K+ monthly users; acquired by Ridge in 2022.

  • Built a 1M+ organic audience across Instagram (350K), Email (125K), TikTok (103K), plus YouTube, Reddit, Facebook, Pinterest, Discord, and X; launched TikTok 0→103K+ with multiple 1M+ view hits.

  • Scaled content systems & community programs: 10,000+ pieces, UGC workflows, 2×/week newsletters, recurring shortform series, YouTube & podcast longform.

  • Grew SEO traffic from 36K/mo → 380K/mo peak (including 295% YoY growth year) to establish category authority.

  • Built a hybrid monetization model (affiliate, sponsorships, programmatic) integrated with editorial and seasonal GTM; featured by The New York Times, Time, NPR, GQ, HYPEBEAST, VICE.

New York, NY

Arc'teryx Equipment

Oct 2016 - Oct 2017

Veilance Flagship Associate

Founding team member for the first Veilance boutique; helped shape premium retail experience and brand education.

  • Translated technical craftsmanship into on-floor customer education and product storytelling for high-end apparel/accessories.

  • Captured shopper insights and contributed to staff training/playbooks for future retail activations.

New York, NY

Arc'teryx Equipment

Oct 2016 - Oct 2017

Veilance Flagship Associate

Founding team member for the first Veilance boutique; helped shape premium retail experience and brand education.

  • Translated technical craftsmanship into on-floor customer education and product storytelling for high-end apparel/accessories.

  • Captured shopper insights and contributed to staff training/playbooks for future retail activations.

Education

Education

Irvine, CA

2008 – 2012

B.S., Biomedical Engineering: Premedical

University of California, Irvine

Irvine, CA

2008 – 2012

B.S., Biomedical Engineering: Premedical

University of California, Irvine