About me
Hi, I’m Bernard.
I'm a founder and product marketer with 15+ years translating complex products for diverse audiences. I built EverydayCarry.com into a product discovery and education platform reaching 380K monthly visitors and a 1M+ audience, helping popularize everyday carry as a mainstream product category. After its acquisition by Ridge, I served as EVP and owned product marketing strategy across 50+ launches, including a 0->1 category expansion into consumer tech.
My mission is understanding a product deeply, then sparking that same insight in the people who need it the most.
Projects
Experience
Santa Monica, CA
Ridge
March 2022 – April 2025
Executive Vice President
I built the positioning infrastructure behind 50+ product launches, translating product specs and customer insights into GTM assets, documentation, and training that aligned Product and Marketing teams.
Remote
EverydayCarry.com
December 2009 – Present
Founder
I built EverydayCarry.com from a personal project into a category authority with 380K monthly organic visitors and a 1M+ multi-channel audience. Acquired by Ridge in 2022, reacquired in 2025.
New York, NY
Arc'teryx Equipment
October 2016 – October 2017
Product Specialist
I collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.
Education
Irvine, CA
B.S., Biomedical Engineering: Premedical
University of California, Irvine