Hi, I’m Bernard Capulong.

I'm a product marketer with 15+ years making complex products make sense to the people who need them. I built EverydayCarry.com into a category authority with 380K monthly visitors and a 1M+ multi-channel audience, then joined Ridge after its acquisition to build the positioning infrastructure behind 50+ product launches.

My mission is understanding a product deeply, then sparking that same insight in the people who need it the most.