Hi, I’m Bernard.
I'm a founder and product marketer with 15+ years translating complex products for diverse audiences. I built EverydayCarry.com into a product discovery and education platform reaching 380K monthly visitors and a 1M+ audience, helping popularize everyday carry as a mainstream product category. After its acquisition by Ridge, I served as EVP and owned product marketing strategy across 50+ launches, including a 0→1 category expansion into consumer tech.
My mission is understanding a product deeply, then sparking that same insight in the people who need it the most.
He is that rare operator who bridges creative, product, and marketing without friction.
Executive Vice President
I built the positioning infrastructure behind 50+ product launches, translating product specs and customer insights into GTM assets, documentation, and training that aligned Product and Marketing teams.
Founder
I built EverydayCarry.com from a personal project into a category authority with 380K monthly organic visitors, a 1M+ multi-channel audience, and ~$1M in peak monthly product revenue through monetized content. Acquired by Ridge in 2022, reacquired in 2025.
Product Specialist
I collected customer insights and developed internal product knowledge, marketing, and training materials for retail associates nationwide to increase sales of Arc’teryx’s luxury line, Veilance.
University of California, Irvine
